Yes but works out better for BC and FC .. not cattle class
As mentioned above there are 5% of flights where it makes sense like summer holidays, xmas period, business class etc. Some value flexibility, some may use it to buy one way journey home if they missed their flight - there are good uses of it, but most people I know that don't spend too much time reading about it would end up buying that flight to New York :) and thats why BA is keen on selling them cheaper
In the USA they give the things away like candy with credit cards - we only have a benefit when using things like a 2-4-1 amex voucher which has to start from the UK, or as previously said, the reward saver for European flights...
Isn’t this something unethical to do ? Surely Avios points are earned the hard way. Why should customers be paying a higher fare when paying using Avios points? What’s the point of accumulating Avios points then?
Oh absolutely when it’s clear cut like that but during school holidays for example it can bounce the other way. It changes again for different classes before we get onto availability. That’s a great cash price for NYC!