Unfortunately items are not always reduced at the same time in all stores. The next closest store to me in Colchester is often behind or slightly different to the Witham store. Although many items I have seen on here are often national, unfortunately not all. There is another very similar one that wasn't reduced in mine. The packaging is only slightly different. If it helps this is the barcode for the one pictured above if you wanted to see if it's the same. Did you get it price checked?
Still 4.50 in my local store x
Only 3 stars though
thanks will have a look
Heat added, I will have a look thanks