CEX - How are they making money?

Posted 18th Nov 2011
Just wondering how CEX are making any money and still in existence considering the current financial climate with other businesses struggling?

As someone pointed out the other day in a deal thread, they have nearly 1500 copies of LA Noire for the 360. I might be wrong but that figure doesn't include stock that the franchised stores have. They are selling these for £10 and have must bought most of these in for a much higher price. Also have nearly 2000 copies of Black Ops for the 360.

They are still buying in loads of MW3 at £33 each. With the slight change of gaming online, they now don't offer codes with games (unless they keep sealed ones intact for sale). So why would you want to buy a game from there unless you've got credit?

I do know that they sell a lot of second hand phones, but surely this can't be enough to cover the losses they must be making on buying in games and blu-rays?

If anyone works for CEX, please feel free to join in.
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  1. numptyj's avatar
    brb accepting used games/phones/computers
    brb giving put cash or store credit for items
    brb selling items on for more money
    brb paying staff poor wage (so much so that they can't afford deodorant hence why the shops stink)
    ??????
    Profit

    (edited)
  2. RossD89's avatar
    TheRatedSeller

    not really 100% profit. More like 50%. It would have been 100% if they … not really 100% profit. More like 50%. It would have been 100% if they bought it for nothing.




    I would post a facepalm meme, but there just isn't one which encapsulates such levels of fail...

    ...on a three year old thread too.

    oO
  3. Hissy.Miss's avatar
    or money laundering.
  4. deleted265520's avatar
    Jacob007

    My two boys have no issue with CEX the service is great much better than … My two boys have no issue with CEX the service is great much better than they got at Game, they buy and sell and there is never a problem with getting the cash.they must make money the stores I have been in are always fullMore power to CEX



    Argh are you serious. How long did it take you to find this buried thread and bump it up???
  5. deleted25702's avatar
    They don't ever spend any money on their shops when they do have them so that's a saving. the CEX in Leeds is a real pig sty
  6. delusion's avatar
    TheRatedSeller

    not really 100% profit. More like 50%. It would have been 100% if they … not really 100% profit. More like 50%. It would have been 100% if they bought it for nothing.



    100% fail
  7. MSK.'s avatar
    zworld

    I went to our local Dagenham branch sometime this year. The tattooed … I went to our local Dagenham branch sometime this year. The tattooed Asian guy ( don't worry, I am Asian too ) took out the disc from a sleeve behind him, looked at the back and saw some scratch marks. He then steamed it with his breath and then wiped the disc with his t-shirt. I was horrified! Luckily, he didn't give me that disc and gave me another disc. Just to be on the safe side, I used an Anti-bac wipe to clean the disc and case thoroughly when I got home.



    I hope you had an antibac wipe for your lungs. I might have shared air with that guy while you were there! oO
  8. PhearFactor's avatar
    It's a franchise. CEX owners only have like 10 shops or something, the rest are owned and operated by other people.

    1500 copies of one game doesn't automatically mean the business isn't viable. The amount of profit these stores make from just Apple stuff is unbelievable and that stuff doesn't stay on the shelf for long.

    To the guy who wants to compete with his local CEX shop; you would have to buy for more and sell for less to compete, otherwise people will just go to CEX instead. If you can make that work, I would love to hear how lol

    If my local CEX started selling fake tan I think their profits would rise about 40%.
    (edited)
  9. donaldduck2's avatar
    They have not done themselves any favours by recently starting to charge £2.50 for delivery.
  10. MiiCK's avatar
    You all must live in very poor areas or something, my local Cex is one of the nicest shops i've seen, friendly staff with a huge choice of items and they ALWAYS have cash..
  11. MarzBarz's avatar
    MiiCK

    You all must live in very poor areas or something, my local Cex is one of … You all must live in very poor areas or something, my local Cex is one of the nicest shops i've seen, friendly staff with a huge choice of items and they ALWAYS have cash..



    Newcastle? LOL.
  12. RatedRPornstar's avatar
    The Rathbone Place store (off Oxford Street) is awful now.
    (edited)
  13. TheRatedSeller's avatar
    Dehumanization

    The main page of their website...Apple iPad Wi-Fi 16GB, BWe sell for : … The main page of their website...Apple iPad Wi-Fi 16GB, BWe sell for : £310.00We buy for : £155.00Give exchange : £206.00100% profit on cash lol. Not surprising really.lol haven't they recently gone from free delivery to £2.50 too?



    not really 100% profit. More like 50%. It would have been 100% if they bought it for nothing.
  14. kurupt213's avatar
    TheRatedSeller

    not really 100% profit. More like 50%. It would have been 100% if they … not really 100% profit. More like 50%. It would have been 100% if they bought it for nothing.


    oO
    (edited)
  15. JmehNottsCountyFC's avatar
    LOL
  16. ibblackberry1's avatar
    TheRatedSeller

    not really 100% profit. More like 50%. It would have been 100% if they … not really 100% profit. More like 50%. It would have been 100% if they bought it for nothing.



    100% gross profit margin. However its a 3 year old thread so the margins have probably changed since the op
  17. TheRatedSeller's avatar
    RossD89

    50% of 155 is 77.5If the item was sold for £232.50 then it would make a … 50% of 155 is 77.5If the item was sold for £232.50 then it would make a 50% profit.100% of 155 is 155155 + 155 = 310 so selling for £310 gives (gave?) them 100% profit.



    Oh, I thought profit margins worked out like this: Total Profit/Total Cost (including profit) x 100%. And specifically for this example the profit was 155 and the total cost was 310, therefore I assumed that it was 50% since 155/310 x 100% = 50%.
  18. RossD89's avatar
    ShadowWarrior241

    The GCSE drop-outs who works there smokes soooo much weed. They look … The GCSE drop-outs who works there smokes soooo much weed. They look dead, unshaven, watch zombie/Seth Rogan films on repeat and have lots of quirky/emo/hipster colouring in their hair.Its like Cex have a checklist when they look for insecure people to employ.



    Belittles people and implies they are uneducated... Can't structure coherent sentences or properly punctuate.

    Bravo.
  19. The_IMF's avatar
    TheRatedSeller

    not really 100% profit. More like 50%. It would have been 100% if they … not really 100% profit. More like 50%. It would have been 100% if they bought it for nothing.



    ​When you buy something for £100 and sell it for £200, that is 100% profit.
  20. deleted89378's avatar
    I went to our local Dagenham branch sometime this year. The tattooed Asian guy ( don't worry, I am Asian too ) took out the disc from a sleeve behind him, looked at the back and saw some scratch marks. He then steamed it with his breath and then wiped the disc with his t-shirt. I was horrified!
    Luckily, he didn't give me that disc and gave me another disc.

    Just to be on the safe side, I used an Anti-bac wipe to clean the disc and case thoroughly when I got home.
  21. RossD89's avatar
    UKKENYA

    I WANT TO OPEN A CEX COPY OPPOSITE A CEX. WOULD YOU RECOMMEND IT?The … I WANT TO OPEN A CEX COPY OPPOSITE A CEX. WOULD YOU RECOMMEND IT?The store I will produce will be Apple Store quality and fully stocked. On a busy shoppers high street opposite a CEX . Would you recommend this ?How can I make this highly profitable?



    No, I wouldn't recommend this.

    I doubt you could make this "highly profitable" if you are asking for help with your business model on HUKD.
  22. teh.arn's avatar
    UKKENYA

    I WANT TO OPEN A CEX COPY OPPOSITE A CEX. WOULD YOU RECOMMEND IT?The … I WANT TO OPEN A CEX COPY OPPOSITE A CEX. WOULD YOU RECOMMEND IT?The store I will produce will be Apple Store quality and fully stocked. On a busy shoppers high street opposite a CEX . Would you recommend this ?How can I make this highly profitable?



    Buy games for less than Cex then walk across and trade them into Cex for an instant profit!

    You can't lose
  23. danhufc's avatar
    They just opened a store here in Blackpool so they must be making some kind of money.
  24. MunkiMagic's avatar
    I've wondered this myself as well...
  25. a.198311's avatar
    At the moment I heard they are struggling for cash.... They are offering only credit/exchange for most of the items now a days.....

    whenever I go to the shop to exchange my cheap mp3 player for £15 they say that they don't have cash....only offer a store credit.... WTF....?

    but they recently opened shops in UK also opened shops in India...
  26. Dehumanization's avatar
    The main page of their website...

    Apple iPad Wi-Fi 16GB, B
    We sell for : £310.00
    We buy for : £155.00
    Give exchange : £206.00

    100% profit on cash lol. Not surprising really.

    lol haven't they recently gone from free delivery to £2.50 too?
    (edited)
  27. a.198311's avatar

    I was trying to exchange an item for another one few days back.... and they told interbranch stock transfers takes about 3 weeks.... they suggested me to exchange the item get a credit voucher, send it to head office once I paid for the item through my card.... I think 3 weeks is a long time for courier....

    donaldduck2

    They have not done themselves any favours by recently starting to charge … They have not done themselves any favours by recently starting to charge £2.50 for delivery.

  28. a.198311's avatar
    Dehumanization

    The main page of their website...Apple iPad Wi-Fi 16GB, BWe sell for : … The main page of their website...Apple iPad Wi-Fi 16GB, BWe sell for : £310.00We buy for : £155.00Give exchange : £206.00100% profit on cash lol. Not surprising really.lol haven't they recently gone from free delivery to £2.50 too?


    remember they used to buy these ipad's for more than £250-280, they used to buy the 64gb3g ones for about £400 now they are selling less than that price.... now they got loads of 1st gen ipad's and if any thing goes wrong in 12 months they have to replace it...
  29. Dehumanization's avatar
    Surely that's the same as any shop when anything goes down in price?
    The ones they bought for £250 they'll have made their profit on before buying more up at a lower price?
  30. thehitman's avatar
    I always ask when they are getting cash in so i can go at the right time. I've had them call me when they are due to get cash from the bank so that i don't waste time going back the following day to hear there is no cash again.
  31. MiiCK's avatar

    Newcastle? LOL.

    X)
  32. deleted323870's avatar
    heard last year they turned over £58 mill but made £35k profit oO
  33. deleted33342's avatar
    Ive no idea how they make money, every single time I've been in to look at something, I've found it either cheaper elsewhere new, or there not being enough of a price difference to bother with second hand.
    Quick example

    HTC Wildfire S in mint condition, they sell for £165
    I bought one from CPW yesterday for £119

    So £45 more for a second hand one.
  34. master_chief's avatar
    CEX round here is fine, it's about 3 times the size of the Leeds one.
  35. deleted193256's avatar
    they opened their first irish one earlier in the year, very well run and always busy
  36. jasonodell's avatar
    abzzyy

    heard last year they turned over £58 mill but made £35k profit oO



    That's still a profit in an economic meltdown,

    It's more impressive if you actually consider it's a 2nd hand goods shop.

    Also without seeing the accounts, you wouldn't know if the Directors / Shareholders have been paid out any money?...
  37. mighty.mugger's avatar
    Understand it like this its a very good business model.

    Economies of scale
  38. deleted1352076's avatar
    My two boys have no issue with CEX the service is great much better than they got at Game, they buy and sell and there is never a problem with getting the cash.
    they must make money the stores I have been in are always full
    More power to CEX
  39. TheRatedSeller's avatar
    delusion

    100% fail



    Please explain why it is wrong?
  40. RossD89's avatar
    TheRatedSeller

    Please explain why it is wrong?



    50% of 155 is 77.5

    155 + 155 = 235.5

    If they were to sell the item at £235.5 then they would have made 50% profit.

    100% of 155 is 155

    155 + 155 = 310

    Selling the item at £310 gives (gave) them 100% profit.
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