We already know that that the PS5 is €399 no BluRay / €499 with BluRay in the Euro zone. And your estimate of the bill of materials is? And yes the Xbox Series X has a significantly better GPU, CPU and memory bandwidth spec (slower SSD though), but Microsoft always had a higher games sold per console and higher income from online subscriptions per console than Sony so can afford to subsidise the cost more. If it actually costs them more which it might not as Microsoft have a far better record of innovative engineering than Sony. And even if they were not making a profit Microsoft can afford to take a hit to win the numbers game as they are in far better financial shape than Sony. The industry expectation is that Microsoft will come in at a lower price at all levels. I am making an educated guess at £50 less for each similar spec console. So Xbox S series X for £249, Xbox Series X no BluRay £349 amd Xbox series X full for £449.
The PS5 will not be £399, the components are simply too expensive, even if they chose to sell at a loss £399 is too cheap. I expect £499 for the disc-less & £549 with a blu ray drive, but it wouldn't surprise me if it's even more expensive. The Series X should be even more expensive as it's higher spec'd components are even more costly but I expect them to take the hit and at the very least price match PS5 due to playing catch up from the previous generation.
And even their professional 4K reveal, I’m still not interested in the Xbox games XD * I didn’t watch either, I’ve only watched the individual game trailers.
Microsoft did a digital reveal too in similar circumstances. Their one was much more professionally edited and put together in 4K. The Sony one even had obvious glitches and cuts between scenes and terrible codec block noise visible at times despite being only 1080 resolution. That's why I say the Sony one was poor regardless of not having as many good games.
Nobody is trying to force you to like the Sony stuff (even if it seems like I am XD ), but if you’re not interested, why bother even talking about it? I’m not really interested in the Xbox launch games that have been announced (at least so far), but I also don’t feel the need to trash talk Microsoft and say they’re poor. Shall we agree to disagree and move on?