Apple announced yesterday Dolby Atmos is coming to Apple TV.
Or take a similar approach to Audible and others. You purchase elsewhere and play wherever.
I'm not sure you can really compare an Apple TV 4K to an Xbox One S for games or streaming, they are completely different products for those purposes. The Xbox dose not stream iTunes and the Apple TV is not a games console.
Thanks for informing me. Was so excited to see if my Spider-Man homecoming from talk talk would transfer but no luck for me
Not the best of the streaming service providers.