Depends on how you view it. Some people will pay £50 on launch for a console game. This will keep a group entertained for a few hours, through multiple plays so doesn't seem bad value
You are, you are attaching the words "Board Game" to junk like Monopoly and Cluedo....
Now if only this was the Dawn of the Dead board game :)
https://www.firestormcards.co.uk/SFRE2-001?gclid=Cj0KCQjwi43oBRDBARIsAExSRQG2FNeXNmHVHbr47wSBmM4XtdXMX7z9oTgNCGmhDIoHHnWZetFrkxEaAgsUEALw_wcB £64 here