The fish is good when they get the decent stuff in e.g. Cod, Haddock & plaice. Problem is they mainly get whitefish in usually consisting of bland Pollock. I always stock up when they manage to get chunky Cod in but not had much decent fish in lately other than cider battered plaice which tastes alright.
XSELL battered and breaded fish is very high quality as most of the stuff is and very cheap. I'm definitely not complaining...
I've tried the XSell pork and beef meatballs, cod in beer batter and the chicken dippers all have tasted really nice.
Last year (I think) they had packs of 2x150g Southern Fried chicken steaks for £1 that were absolutely gorgeous. I think they are Europanfoods branded (Diggers) that must supply to pubs etc. Still got loads in the freezer! (cheeky)
This is the common myth i've heard over the years from many heron staff. XSELL is very much a mixed bag you never know the quality you are going to get as it includes repackaging of low end supermarket value range food as well as the branded stuff. Some of the good buys ive had over the years from XSELL have been Chicago town takeaway pizzas and Morrisons Oven Fresh Counter Chunky Steak pies. I avoid any of the XSELL chicken products that state in the ingredients that they have used Minced chicken as they are usually poor quality.