The Ice-Cream Project - Flavours include PG Tips, HP, Heinz Tomato Ketchup, Kellogg’s Frosties, Bird’s Custard & more - What you going for?

Posted 22nd Jul 2022 (Posted 23 h, 14 m ago)
Yup, you've read that correctly. There's a project called the 'The Ice-Cream Project' which has some everyday food stuffs turned into flavoured ice-cream and you can actually buy it, instore for a limited time, full details below.

Worth Scopping up whilst you have a chance

The Ice Cream Project

Our high summer concept store, The Ice Cream Project, will be open at The Village from 9th July - 28th August, serving up a collection of unexpected and delicious ice creams and sorbets which celebrate Anya Hindmarch’s favourite cult food brands.

Opening Hours

Monday - Saturday 10am - 6pm

Sunday 12pm - 5pm (Closes early on a Sundae - see what i did there)

Can i buy them?

YES! Instore only though. Hand-made in small batches in Devon, each flavour is available by the scoop to savour on the spot, or in 500ml tubs to take away. The perfect treat for summer days, or a wonderful present for the curious epicurean in your life.

Where though?

11 Pont St, London SW1X 9EH - Anya Hindmarch - The Village Hall

Tell me, what's on the menu?

Kikkoman Soy Sauce

A delicious toasted sesame ice cream laced with umami-rich naturally brewed soy sauce

Heinz Tomato Ketchup

The perfect combination of sweet, salty and tangy flavours

PG Tips

An ice cream infused with a great tasting black tea blend. An elegant frozen afternoon pick me up

Heinz Mayonnaise

A surprising rich and creamy ice cream with the zestiness of lemon and tang of vinegar


HP Sauce

A fruity, aromatic taste with a spicy hit of tamarind and dates

Heinz Salad Cream

The ‘original tangy taste’ ice cream with a hint of heat

Heinz Baked Beans

A rich, sweet flavoured ice cream brimming with protein. One of your 5 a day!

Quaker Rolled Oats

A creamy ice cream blended with Quaker’s 100% wholegrain oats with maple syrup for a touch of sweetness


Bird’s Custard

A smooth and creamy ice cream whipped with the original homemade taste of Bird’s custard.

Kellogg’s Coco Pops

A delicious milky chocolate ice cream interspersed with the crunch of Chocolate flavoured toasted rice

Kellogg’s Frosties

A rich vanilla ice cream with frosted corn flakes. Made with Tony’s closely guarded secret recipe- it’s gr-r-reat!

Lyle’s Golden Syrup

An ice cream with notes of butter, caramel and honey


Lea & Perrins

A sweet tomato fruit sorbet with a splash of Worcestershire sauce


A bright, refreshing mint sorbet laced with tiny pieces of smashed Polo



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  1. Avatar
    Take-home 500ml tubs (£10) and by the scoop (£3.50)
  2. Avatar
    Funnily enough, was looking at this on Twitter earlier...
    15150378271658504064.jpgTad expensive I reckon!
  3. Avatar
    I’m sure someone wants a Marmite one.
    Maybe me
  4. Avatar
    Any chilli flavour ??
    HP is too hot for some

    Would be good if Chilli was on the menu though!
  5. Avatar
    Anyone know the prices for a tub and/or scoop?
  6. Avatar
    London, what a surprise!
  7. Avatar
    Who the fk is Anya Hindmarch?

    How about having som realistic ice creams like Mango, watermelon, melon, kiwi, lime, coconut, etc. (edited)
  8. Avatar
    No Liquorice Allsorts?
  9. Avatar
    Polo Frosties and Coco pops
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