Fire Truck was June 2020 release. I got that for £38 on an Amazon lightning deal back in December. That set had a RRP of £60. Yes I primarily bought the sets of things I would like in normal form but just aren't available, so I got the fishing boat, shrimp shack, fire engine, school bus and the beach buggy.
Gimmick stuff always does bad. Some things look cool on the front because of the packaging as you said, but flip it and you don't get much in some. I saw the lab set down to £6, but it seemed a bit lame I just picked up some of the sets I'd not really seen a normal alternative of. Like the bi-plane, school bus and fishing boat. I got Fuegos stunt truck and the beach buggy set to as I like any kind of truck/4x4. Got all that stuff on clearance The fire truck looked cool but I never saw that instore so I'm guessing that was a later release
The entire theme was retired at the end of 2020 even though some of the sets only went on sale in June 2020!!! I guess those sets were already too far into production to cancel. It never sold well because the kids the sets were primarily aimed at didn't have the relatively new high end phone needed to use the augmented reality feature and the packaging was terrible from an AFOL perspective as it's difficult to understand what the set actually looks like from the front cover. They are nice sets if you can get them at a deep discount, not used the AR feature myself
have they got rid of Hidden Side all together now? theres a few sets ive seen online that ive never seen in supermarkets before
I've just ordered this. Set retired end of 2020 but never received a deep discount before being retired that some of the other sets did at the time which I bought. Lowest ever price for this set!