If you look on the game website, find assassin's creed Valhalla on PS4 then select edition ultimate it comes up as £34.99 when you check for stock in your area, so should be that price in all stores that have any available :) I'll be checking mine tomorrow 😁
The manager in that store was so weird. I walked in once and he was teabaggin' a master chief cardboard cut out that was laying on the floor. I walked in, our eyes met and he had a massive smile on his face while doing it and I turned around and walked out.
Yeah it’s new, bargain