It's been £29.99 since forever on Amazon
As pointed out above. https://www.currys.co.uk/gbuk/computing-accessories/computer-accessories/game-controllers-and-joysticks/logitech-driving-force-shifter-10135600-pdt.html
There’s loads of mods to improve the shifter. Take a look on YT. When these came out they where £24 from Currys as a special offer.
+1 ... £20 yeah.. mines lasted 2 years but it's loose as hell in the gears for shifting.
Cheap piece of plastic not worth 37 quid