Your Blue Light discount with Asda Rewards is changing

Posted 14th Jun 2023

We are getting in touch as you are a verified Blue Light member with Asda Rewards and we wanted to let you know that from Thursday 15th June, you may notice some changes to your current benefit.

As part of the ongoing evolution of Asda Rewards, Blue Light Card holders will continue to receive 10% Cashpot benefit on all fresh products in our stores. However you may notice that other products are no longer included in the offer.

You will continue to earn Asda Pounds on non-fresh food, clothing, health and beauty, household, entertainment and homeware products in the same way as other Asda Rewards users, and you’ll still be able to make the most of all the other Asda Rewards benefits to continue building your Cashpot.

What’s included in Fresh products?
All fresh meat, fish, fruit & vegetables, food to go, ready meals, chilled & dairy, bakery and flowers.

You can find full Terms & Conditions of your Blue Light benefits here.

Thank you for being an Asda Rewards member.

The Asda Rewards team

From 15th June 2023, 10% back in your Asda Rewards Cashpot when you buy Fresh products across Asda stores . Fresh products include all fresh meat and fish, fruit and vegetables, food to go, ready meals, chilled and dairy, bakery and flowers products only.

From 15th June 2023, Discount is not valid on George/George.com, Asda Online Groceries, Frozen, Non-Fresh Food items, health and beauty, baby, household including pet and laundry, Food to Go, George Home, Homeware and outdoor, entertainment and toys, Asda Tyres, Fuel, all alcohol, Tobacco, Lottery products, Gift Vouchers & Cards, Infant/Formula Milk, Cash-back, Fireworks, Online Games & Instant Tickets, Photo Printing, Saver Stamps, Postage Stamps, ‘Top-Up’ Mobile Phone Cards, any other online Financial Services and Insurances, Pharmacy, café & separate concessions and all items within the Just Essentials by Asda and Smart Price ranges.

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40 Comments

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ACIDFORUMS
14th Jun
All! It's Time to stock up tonight !!!
hyang6039
18 h, 33 m ago
Still appreciate what Asda has offered to frontliner during Covid time, same to Iceland etc 🙏 At least we still get discount for fresh food, not sure if it's still cheap but nevermind. I just like to ask, what's Morrison offering to BLC member as many commented to switch over there. I saw there do a BLC club but not sure how it works as I have not shopped much there before. (edited)
wolveschick
7 h, 43 m ago
Just in case you didn't know Morrisons do free delivery pass for NHS staff
moneysaver80
14th Jun
Greed takes over! Loyalty doesn't pay.
Feverdawg
15 h, 24 m ago
They basically forced us all to sign up to Rewards accounts to track the spends more, less than 2 months ago with the wording of "your 10% discount is here to stay", and changed it with less than 24hr notice. That is a big bait and switch, and think they need trustpilot reviews to reflect this deceitfulness
SaturdayGigs
8 h, 8 m ago
Forced? I think most have had plenty in return. No good deed goes unpunished as they say.
SpanielBricks
14th Jun
Just saw this.. boo. Will now switch back to sainsburys.
bigbadwolves
21 h, 35 m ago
What do you get with sainsburys and blue light?
Delboy12
14th Jun
Swapping supermarkets when this change comes in then 🤦🏻‍♂️
elliott_sAWy
23 h, 21 m ago
Well this sucks, asda it's a goodbye from me
Ferris
18 h, 52 m ago
Fair enough if they want to change their scheme, but to make the change with less than 7 hours' notice is a bit cynical and underhanded.

I'd urge everybody affected to complain to Asda about the ridiculously short notice, even if the change goes ahead eventually anyway. (edited)
DealsIUsed
14th Jun
Just got the email myself. See Asda losing customers. Am going back to uni to do my MSc in September and planned on using the BLC rewards to save some money and thinking it would be better when buying frozen stuff as tbh, frozen veg is just as good to me personally (I’m not a fussy person).

Looks like I’ll be going to Aldi and Lidl now. Oh well, probably cheaper anyway!
aryl1010
14th Jun
"This offer may be withdrawn at any time.
From 15th June 2023, 10% back in your Asda Rewards Cashpot when you buy Fresh products across Asda stores . Fresh products include all fresh meat and fish, fruit and vegetables, food to go, ready meals, chilled and dairy, bakery and flowers products only.
From 15th June 2023, Discount is not valid on George/George.com, Asda Online Groceries, Frozen, Non-Fresh Food items, health and beauty, baby, household including pet and laundry, Food to Go, George Home, Homeware and outdoor, entertainment and toys, Asda Tyres, Fuel, all alcohol, Tobacco, Lottery products, Gift Vouchers & Cards, Infant/Formula Milk, Cash-back, Fireworks, Online Games & Instant Tickets, Photo Printing, Saver Stamps, Postage Stamps, ‘Top-Up’ Mobile Phone Cards, any other online Financial Services and Insurances, Pharmacy, café & separate concessions and all items within the Just Essentials by Asda and Smart Price ranges."

I suppose it was good while it lasted - I thought the cash pot would've allowed them to continue the offer as they keep the money anyway but now I just think it's pointless and will be returning to other supermarkets.
zeus777
14th Jun
Not a great deal anymore
dcx_badass
22 h, 24 m ago
It's one thing removing things like entertainment, but excluding frozen food is odd. (edited)
StaffyBear
14th Jun
Well that's a little disappointing removing the perks from other essential items. . I'm more inclined to shop at my local supermarket rather than Asda.
premierfella
14th Jun
The good times are over - it now becomes just a mini-bonus for people who were going to shop there anyway as the incentive to make a special trip isn't really there anymore.
angelboymanagement
4 h, 43 m ago
I won’t be using ASDA as my go to store anymore. I was annoyed when they linked the BLC to their app as it meant that I still had to spend my 10% discount with them instead of being able to use my savings on other essentials elsewhere. So out of my local ASDA the discount applies to 2 aisles out of 9…..what’s the point when ALDI is 30% cheaper all across the store. Bye ASDA!
Dave_Baines
20 h, 20 m ago
Not worth having now.
SaturdayGigs
20 h, 4 m ago
When Asda were doing priority deliveries for people shielding, they never had the £40 minimum basket charge or any delivery charge for a very long time, tesco etc all carried on charging regardless, you can't please everyone.
bigbadwolves
9 h, 16 m ago
Exactly. I think the way HUKD have framed this too is in an extremely negative way, they didnt do this when Tesco completely changed their clubcard.
Nikita_Percival
14th Jun
Oh I’ve not received anything. I don’t shop there much anyway but still good things don’t last for ever
_Slogan
14th Jun
Starting to butcher it.
comedychris
14th Jun
So does this mean you only get 10% on fresh food only?
MonkeysUncle
14th Jun
You will have an email.

What’s included in Fresh products?
All fresh meat, fish, fruit & vegetables, food to go, ready meals, chilled & dairy, bakery and flowers.
richie999
23 h, 17 m ago
and I only just got my BLC, haven't even used it in asda yet.
TheBigJailor
22 h, 43 m ago
Back to Morrisons then
morpheus
22 h, 16 m ago
Just came on to see what the HUKD massive thought. It's a bit out of the way for me to get to Asda, but not a lot. My alternative is Aldi and a top up at Morrisons. If it was me, I'd switch back but up to the wife really so will see what she decides.
Misslovely
22 h, 4 m ago
Ffs I’m waiting for my work card and was looking forward to this
scottwatt1
21 h, 53 m ago
Oh well. Nice while it lasted. Back to Morrisons it is. Although I've just checked and I've not had an email about it and strange BLC haven't emailed about it either. (edited)
dcx_badass
20 h, 49 m ago
They changed it a month or two back so you had to register your BLC with the Asda App, I've not had the email either but I'd not done that yet so it's possibly why.
Delboy12
7 h, 38 m ago
They've given me a random £2.50 bonus to my pot today, that'll make up for it 🤦🏻‍♂️
TrackDeals
1 m ago
Thanks for heads up, just checked and found on mine too.
themachman
1 h, 45 m ago
Really got my moneys worth in Asda with my BLC so shan't complain.